Not too long ago I called my dad and asked how he was doing because he sounded sick. He said he was good. It turned out he was a day away from a bronchial infection and two from pneumonia. Dad wasn’t good, but dad’s a stoic old-school kind of guy and always wants to say that things are good or fine. “Things are fine, Joe,” he says. “Good,” I respond.

The Seattle Mariners have announced that their 2018 slogan is Good. Just plain ol,’ nice-and-clean, nothing-to-see-here, I’m-a-stoic-Swede, Good. The thing is, after the last couple of seasons, or rather the past 16, the M’s keep choosing slogans that don’t mean a whole lot or reflect the character and performance of the team. 2016’s Are You Ready was a funny one because no one was ready for that hair-cake of a season. Last year’s slogan, Whatever It Takes came with an unwritten caveat which I’ve parodied into a famous Meatloaf lyric: “I’d do Whatever It Takes, but I won’t do that.”




Other honorable mentions include 2009’s A New Day, a New Way, which was actually quite sad. 2011’s Chicks Dig the Ground Ball still makes me cringe. Sodo Mojo, Mojo Rising, and Viva La Mojo — enough with the mojos, no more mojos. Although, if we’re talking emojos, I’m interested.  :p


So here we are, 2018, and things are good.




Joking aside, the new slogan might be about right. That is, a generally honest and exact sentiment that mirrors the feelings of the fan base. Speaking on behalf of myself and those I know who also follow the Mariners, we’re slightly more hopeful about the 2018 season than down-and-out apathetic, but it’s not like we’re reminiscing about the good ol’ days either when we won the ALDS against the Yankees or won 116 games in a season. I guess you could say that we’re just good. Pretty, pretty, pretty good.




From a player’s standpoint, the slogan has received praise, with pitchers Chase De Jong and Nick Vincent both viewing the phrase as a state of mind or a necessary attitude encouraged in baseball.

“For me,” said De Jong, “if you get sent down to Triple-A? Good. Get yourself back, you have got a job to do here. You are in a long relief role? Good. Do your job. There is so much in this game you can’t control, but your attitude you can control.”

Vincent added, “It’s the way of putting bad situations into good situations.”

Yes, like amelioration, or taking an originally dire situation and flipping it into something positive, like motivation, a learning tool, or an excuse to drink …

I’m glad the team is taking the approach that they have some work to do and that the Seattle Mariners’ marketing team realizes the same. To be honest, what makes the Mariners’ 16-year drought without a post-season appearance worse is the hunky-dory, Ned Flanders, kumbaya jibber-jabber we have to listen to when we’re at the point of the season where the only thing pointing up is the bow of the Mariners Clipper on its way to the bottom of the deep under-.500 ocean.

Good is great. It’s also ambiguous. If the 2018 season ends with us on the ocean floor, come July, no one can say, “Hey, your slogan said you were going to kick ass this year.” On the contrary, the slogan can mean anything; it’s conditional and within the eye of the beholder to decide what it means. In that regard, it’s reflexive and beckons one to take pause and ask, “What’s good?” Well my friend, not much, but nothing’s too terribly bad either, besides Healy’s hand, that is.

We’re going to lose some games. Good. We’re going to win some, too. Good. Cano is going to fail at looking smooth sometimes and look lazy instead. Good. Cano is going to succeed and make something astoundingly difficult look effortless. Good.

I’m good with Good, but if Zunino isn’t good, I’m not going to be good on those days. Sorry Mike, but your daily performance is somehow linked to my day-to-day outlook on life. So, always be good, Zunino. No pressure.


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